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365 Days of Flowers, Fragrant Spring Flowers, Plant Design & Freesia Week 18 February 2022
365 Days of Flower
Spring offers an abundance of sales opportunities.
Give your customers spring fever with Spring offers. Use lots of scented flowers and an array of colours.
1 Show off your ‘perfume flowers’
From sweetly floral to surprisingly spicy: it’s not hard to get your whole store smelling of flowers. Insert one scented flower apart in a vase.
2. Organise Spring-days
Stimulate your customers’ senses. Sniffing the fragrances of spring is the perfect way to leave the winter behind.
3. Introduce the 2022 spring collection
Present the new spring scent collection to your customers in your newsletters, on social media or in store. Think of tuberose (seductive), spray narcissus (intensely sweet), broom (delicately sweet with a hint of spice), lilac (pure romance) and lathyrus (sweetly floral).
We already selected our range of spring beauties for you below.
You are the expert
When a customers ask for a handmade bouqet, ask lots of questions, let your customers smell different floral fragrances, and give advice on combining scents and colours. That enables you to show off your expertise!
Inspiration: botanically arranged spring bouquet
Did you know? White hyacinths usually have a light and fresh floral scent, whilst blue ones often have a strong and intense fragrance. But the scent is mainly linked to the cultivar. Hyacinthus Delfts Blauw is an example of a strongly scented cultivar. The Pearl series consists of various colours – white, pink and blue – and has a much more delicate scent.
Read more in the 365Days of flowers magazine here.
Source: 365 Days of Flowers
Fragrant Spring Flowers
Hyacinthus Golfe de Gascogne
Lathyrus Rose
Narcis Pinza
Paeonia Coral Charm
Polianthus Tuberosa
Scabiosa Atropurea Candy Scoop
Scabiosa Atropurpurea Red Velvet Scoop
Freesia Week
Freesias are one of the great examples of Fragrant flowers. We have them in our Freesia Week next week.
Freesia Blue
Freesia White
Freesia Yellow
Freesia Mix
Introducing: Plant Design
Plants play the leading role in decorating a home. Learn all decorating hacks in these 7 explanation videos!
Starting with the one below.
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